Four million dollars for 30 seconds: Are Superbowl Ads worth it
with Sierra College Business Professor Kurt Heisinger, CPA, MBA
Using commercials, business professor Kurt Heisinger will lead a thought-provoking presentation about marketing during America’s most watched televised show and one of the world’s most watched sporting events. This will be a fun interactive session that focuses on what companies are trying to achieve with their Super Bowl commercials. These commercials are often creative and thought-provoking, which should lead to an interesting discussion.